(Tea Party 247) – Last week, Sprite released an ad that appeared on Argentina’s social media platforms which depicted mothers helping their children to dress up in drag, wear makeup, or bind their breasts as they presumably got ready for “Buenos Aires Pride” which begins this month.
— Sprite Argentina (@Sprite_Ar) November 1, 2019
Elizabeth Johnston, the Activist Mommy, discussed the ad on her blog:
Because the only way to be “loving” is to support sin? 😑
Sprite, which is owned by Coca-Cola, shows a series of interactions between mothers, fathers, and grandparents and their homosexual or gender-confused children of varying ages.
Johnson notes that the ad weirdly “starts out showing a mother and son in a creepy, dimly lit room.”
In that first scene, a mother is seen helping her son wear makeup and dress in feminine atire at what is clearly meant to be a bonding, heartwarming moment.
In another scene, a mother is seen helping her daughter bind her breasts, a very harmful practice which females who wish to appear as males engage in so that their figures look less feminine.
In this instance, though, it’s just depicted as a touching, bonding moment between mother and daughter…sorry, “son.”
In another scene, a grandmother helps her grandson dress in drag and then dances around with him playfully.
Johnston notes that the background song chosen for the video, “You’ll Never Walk Alone” from the musical Carousel, is clearly being used to “tug on heartstrings” and emphasize the narrative that transgender children are victims.
In another scene, children prepare an LGBT for the Pride event while hugging their LGBT family members.
The ad concludes with the tag line “Orgullo: Lo que sentís cuando alguien que querés elige ser feliz,” which translates to “Pride: what you feel when someone you love chooses to be happy,” and “No estás solx,” or “You’re not alone.”
“Sprite is essentially saying, ‘If you aren’t like these people in the video you aren’t loving,’ which is a completely false narrative,” Johnston says. “Most people who oppose LGBT lifestyles aren’t hateful at all and are loving, kind, compassionate people who simply have different beliefs. Sprite would have you believe the opposite.”