Progressive Gillette Lost $8 Billion After Controversial Ads…But The CEO Doesn’t Care?!

(Tea Party 247) – Well, it’s official, folks. Companies are no longer about providing products and services, but about pushing political agendas down your throat with their egregiously stupid television advertisements.

We all probably remember a few months back when Gillette, the shaving cream and razor manufacturer, decided to take a swipe at their target demographic, men, by creating a “toxic masculinity” advertisement that basically painted up the vast majority of adult males as some sort of sexual criminals.

The company ended up taking an $8 billion writedown in the wake of the ad, but CEO Gary Coombe says it’s a “price worth paying” in order to get the message heard.

Insert eye roll here.

Via Summit News:

As we previously reported, despite performing well in other areas, Procter & Gamble reported a net loss of $5.24 billion thanks to the $8 billion Gillette writedown.

This led many to assert that the company was being punished by consumers for an ad earlier this year that took on ‘toxic masculinity’ by pandering to the #MeToo movement and suggested men need to be taught to not sexually harass women.

However, Coombe is not fazed by the backlash, telling Marketing Weekthat the commercial was a justifiable effort to capture a declining market share from millennials thanks to competition from Harry’s and Dollar Shave Club.

“It was pretty stark: we were losing share, we were losing awareness and penetration, and something had to be done,” he said, adding the company decided to “take a chance in an emotionally-charged way.”

Coombe said that the intensity of the backlash surprised him but that it was still a “price worth paying.”

“I don’t enjoy that some people were offended by the film and upset at the brand as a consequence,” said Coombe. “That’s not nice and goes against every ounce of training I’ve had in this industry over a third of a century. But I am absolutely of the view now that for the majority of people to fall more deeply in love with today’s brands you have to risk upsetting a small minority and that’s what we’ve done.”

The folks at Gillette really think that only a minority of folks were ticked off about this ad after losing $8 billion? Really? That hardly sounds like a minority of folks where we’re from, how about you guys?

Men are constantly coming under attack in a society that is growing more and more radically left-wing by the day. Why? Because strong men are typically independent thinkers who don’t just bow the knee to those in charge. That’s a direct threat to the individuals trying to usher in a transformation of America from a Democratic republic to some sort of socialistic, communistic nightmare.

So they spend a lot of their time making men out to be the villains, the bad guys of the story. What better way to do that than through false virtue signaling? Gross, right?

Source: summit.news/2019/08/02/gillette-ceo-says-backlash-to-toxic-masculinity-ad-a-price-worth-paying-despite-8-billion-writedown/

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